Keep Me Card has been trusted by local homeowners since 1983 because we do not put just anyone on the card. Every advertiser is reviewed before they appear — and standards are maintained throughout.
The Keep Me Card goes into local homes as a trusted reference. Homeowners keep it because they believe every business on it has been checked. That trust is the product. We protect it by not compromising on who we accept.
This benefits every advertiser. When a homeowner calls a number from the card, they call with a higher degree of trust than they would a random Google result. That makes the conversation easier, the close rate higher, and the relationship better from the first contact.
Every application goes through the same process regardless of trade or area. There are no shortcuts.
You submit your application with your business details, trade category, and the area you are applying for. We confirm receipt and check area availability. If the slot is taken, we will tell you immediately and offer to add you to a waiting list.
We review your business against our advertiser criteria. This includes checking that you are a legitimate, established trade business operating in the area you have applied for. We look at your trading history, any relevant trade body memberships, and your online reputation where available.
We may request references from previous customers or check third-party review platforms to confirm consistent quality of work. For regulated trades such as gas engineers and electricians, we verify relevant certifications and registrations are current.
Once approved, we work with you to build your online profile and prepare your card listing. You review and approve your listing before anything goes live or goes to print. Nothing appears without your sign-off.
At each renewal, your listing is reviewed again. We are not simply processing a direct debit — we are re-confirming that you continue to meet our standards. Advertisers who receive complaints or whose standards drop are not automatically renewed.
These are not aspirational guidelines. They are the minimum requirements for appearing on Keep Me Card.
You must be a properly established trade business operating in the area you apply for. Sole traders and limited companies are both accepted. We do not accept applications from businesses that cannot demonstrate a genuine trading presence in the local area.
✓ RequiredThe card is used for emergencies. Homeowners call expecting a response. We require that our advertisers are available to take calls and respond within a reasonable timeframe. Trades that consistently fail to respond put the card’s reputation at risk.
✓ RequiredFor regulated trades, current certification is mandatory. Gas Safe registration for heating engineers. NICEIC or equivalent for electricians. Relevant trade body membership where it applies. We verify these are current at application and renewal.
✓ Where applicableWe look at available evidence of your reputation before approving your application. A history of unresolved complaints or consistently poor reviews is grounds for rejection. We are not looking for perfection — we are looking for honest, professional tradespeople with a genuine track record.
✓ RequiredAll advertisers must hold adequate public liability insurance for their trade. We request confirmation of cover at the point of application. This is non-negotiable for any trade that enters a customer’s property.
✓ RequiredWe expect our advertisers to quote honestly, charge fairly, and deal with customers with integrity. Evidence of misleading pricing, unnecessary upselling, or dishonest practices is grounds for removal from the card without refund.
✓ RequiredBeing accepted onto the card is not a one-time event. Standards are maintained throughout the advertising relationship.
If a homeowner contacts us with a complaint about an advertiser, we take it seriously. Our process is:
Every advertiser is reviewed at renewal. This is not automatic. At renewal we consider:
Renewal is confirmation that you continue to meet our standards — not simply that your payment has been processed.
Four decades of delivering local trade advertising means our vetting process has been tested and refined by real experience. We know what good looks like because we have been selecting local tradespeople for longer than most lead platforms have existed.
If you meet our standards and your area is available, we want to hear from you.
